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Book Chapter

Can Starbucks Sustain Its High Prices in China?

  • Purkayastha D
  • Sahu B
  • Venkata Seshaiah S
  • et al.
Springer Singapore, (2019), 103-118
DOI: 10.1007/978-981-13-2706-3_6
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Abstract

This case is about Starbucks’ pricing strategy in China, under which the company charged higher prices for its products than in Western countries. Starbucks is considered a success story in China, as it was able to convert the traditional tea drinkers of the...

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APA

Purkayastha, D., Sahu, B., Venkata Seshaiah, S., & Tripathy, T. (2019). Can Starbucks Sustain Its High Prices in China? In China-Focused Cases (pp. 103–118). Springer Singapore. https://doi.org/10.1007/978-981-13-2706-3_6

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