Business Education and Emerging Market Economies

Abstract

This paper argues that, regardless of the supplier, successful emerging market business curricula must provide traditional business skill set instruction, mental skill instruction, and the teaching of underlying business and societal value assumptions, theories, and models in ways that permit students to learn to be effective in culturally diverse social and organizational settings and that such a program is better served through a liberal education that provides a business major rather than a B.S. degree in business. © 2005 Springer Science + Business Media, Inc.