Strategy of expanding the distribution network based on the evaluation of the investment attractiveness of the regions

Abstract

Our model, in addition to the classic situational approach to the formation of the company's development strategy, linking goal setting, company's external and internal environment analysis, and the development based on strategic alternatives, adds another component - "research of the need of the region in retail facilities". Hence, the formation of any business entity affects the economy of the region, it is important to provide its objective formation. Among the indicators reflecting the needs of the region in retail facilities, we propose to use the dynamics of the region's population; retail trade turnover, retail trade turnover share per capita; average incomes per capita of the regions; retail space volume per capita; provision of population with retail facilities (shops). The article assesses the level of socio-economic development of regions based on mesoeconomic factors of their investment attractiveness.