Alliances Rather than Solo-runs

Abstract

In this chapter, we discuss the role of alliances in more sustainable business models. No single organization can solve the big problems alone. Collaboration is therefore important for companies that want to develop sustainable and profitable solutions, and it is becoming more widespread, both within and across markets and sectors. To assess the sustainability efforts of companies properly, we must look at entire ecosystems of companies and their collaborative efforts for doing business more sustainably. Such collaboration requires that they are willing to open up their business models to each other, and work together in ways that make the whole more than the sum of its constituent parts