Organizational digital transformation: A proposed instrument for digitalization management

Abstract

Nowadays the business environment is very dynamic and has been influenced by the development of new technologies that affect from the factory floor to the business model. This is a phenomenon that entails the digital transformation of several spheres of the organization, such as leadership, strategy, operations, culture, governance, among others. This work aimed to develop and validate (content and semantics) an instrument to evaluate the maturity degree of organizational digital transformation. The process consisted of four main phases beginning with the (i) establishment of the instrument; followed by (ii) initial validation and restructuring; (iii) then a second evaluation, with representatives of the academic and entrepreneurial spheres; (iv) and ending with layout and settings for digital research platform. It was observed that the evaluators presented a high level of agreement in each one of the questions, also considered relevant for the subject studied (>58%). However, they disagreed on which question relates to each organizational dimension. Therefore, new adjustments were made in order to leave the writing of the questions clearer and more specific in relation to their respective organizational dimension. The evaluation process resulted in a digitalization management instrument with 16 multiple-choice questions, two at each of the eight dimensions: strategy, leadership, products, operations, culture, people, governance and technology. The developed instrument can be applied by any organizational profile and the simplified data processing allows the manager to identify the digitalization maturity degree of the company.