User Interface Trends for Mobile-Optimized Product Configurators

Abstract

Until now studies and research haven’t focused on the importance of mobile-optimized product configurators, but this topic was rather mentioned in articles and blogs. Since millennials, the first truly digital generation of people born between 1980 and 2000, have a rising online purchasing power and prefer mobile phones to desktop devices, this topic is relevant for science dealing with mass customization and configurators. Thirty percent of millennials use their mobile phone for shopping; furthermore they are interested in personalized or customized products. Four in ten millennials are open to co-create products with companies. So it can be assumed that offering customizable products and services optimized for mobile usage may have a significant relevance. This paper will take a closer look at the status quo of online product configurators regarding mobile optimization in the apparel industry. A quantitative and qualitative research will try to find out if there are any user interface design trends to pave the way for further research.