The CEM Project arises from the need to create a web app that will enable users to work with the tools necessary for collecting and manipulating statistical data coming from surveys, campaigns and waves, etc. Primarily, our aim is to offer the customer a product that allows to collect data, in a simple and descriptive manner, for their subsequent interpretation with other types of tools that CEM also offers, such as its graphics module.
CITATION STYLE
Chimeno, S. G. (2019). Customer experience management (CEM). In Advances in Intelligent Systems and Computing (Vol. 801, pp. 465–470). Springer Verlag. https://doi.org/10.1007/978-3-319-99608-0_65
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