Research on Interface Design Style of Coffee Ordering Mini Programs Based on Kansei Engineering

Abstract

Coffee has developed rapidly in the Chinese market in recent years with huge potential. Today, with the transformation of traditional e-commerce, the coffee industry has also begun to focus on the new sales model. It pays more attention to the personalized needs of users. In this kind of environment, how to seize the coffee market customers quickly, the interface design of the mini program is as important as the first business card on the brand line. According to the survey, there are problems such as homogenization and confusing interface design of coffee mini programs in China. There is still a lot of room for optimization in the coffee market. Therefore, it is necessary to study how to make the interface design of the new retail coffee brand more suitable for the user's perceptual needs and improve the user's experience. This paper uses the semantic difference method of Kansei Engineering to collect samples of the interface design of the coffee ordering mini program, and then collects the perceptual vocabulary of the target users and makes a Likert scale. Then, it is concluded that the user's feeling is mainly affected by two main factors named “ vitality” and “comfort”. Finally, these two main factors are put into the established value elements for cluster analysis, and the main types of Chinese coffee mini program interface design and the space to be explored are obtained. It provides design style reference and new ideas for the interface design.