The Concept of Classification of Tourist Motivation Factors

Abstract

The authors of the paper puts forward a thesis according to which tourist motivation are affected by basically deferent factors which occur in the tourist market place. These factors are referred to as motivators which, when they occur, lead to satisfaction, hygiene factors which, when they do not occur, lead to dissatisfaction, and demotivators which, when they occur, lead to dissatisfaction. They may have a simultaneous impact on humans (tourists). The presented concept of the trichotomy of motivating factors in the tourist motivation is a creative development of Herzberg’s two-factor theory—the author proposes a more detailed definition of the above factors and extends the area of research by including demotivators in the analysis.