Panasonic group’s universal design measures

Abstract

Panasonic Group has been supplying products and services based on the company’s Universal Design Policy of providing greater consideration to more people through its products and services, and thereby realizing a lively, comfortable and richer lifestyle. In Japan, a country which is confronted with numerous issues such as a declining birthrate and an aging population, as well as frequent earthquakes and other natural disasters, Panasonic Group has been proposing solutions that give full attention to people’s needs and lifestyles. The J Concept Product Series features a range of consumer electronics that cater to the needs of an aging population. Based on a new concept determined through repeated surveys of people in their 50s and 60s, and therefore with much life experience, the products integrate superior design and ease of use suited to Japanese lifestyles. Emergency goods are not always able to be found immediately or may not be in a usable condition when disaster strikes. Therefore, the Everyday Convenience X Being Prepared for the Unexpected Series of products has been designed for handy use in everyday life and during disasters. These products are highly evaluated as they directly address issues faced by consumers in their daily lives. Going forward, Panasonic Corporation will continue to provide products and services that meet the needs of ever more people.