Modified Value-Added Intellectual Capital (MVAIC): Contemporary Improved Measurement Model for Intangible Assets.

Abstract

The purpose of this study is to explain the new measurement model for intangible asset named Modified Value-Added Intellectual Capital (MVAIC).This measurement model measured intangible asset in a robust way. MVAIC is a broadly measure of Intellectual capital based on previous VAIC model. However, MVAIC included relational capital efficiency (RCE). The value of relational capital is obtained from the amount of expenses incurred for marketing. The advantage of MVAIC is that it can measure intellectual capitals related to the company's relationship with external parties from a broader perspective. In the context of this relationship, it can be measured by means of monetization, that is, introducing the company to the public through marketing and providing economic benefits that can be provided in the form of services or commodities. This study systematically includes all the past literatures on the measurement model for intangibles. The researcher suggested to use MVAIC measurement model for future studies as it provides better results.