Regression Modeling Technique on Data Mining for Prediction of CRM

Abstract

In this paper Regression Modeling Technique is proposed for the retention of customer and maintains customer loyalty. Prediction attempts to predict the pattern of events on the basis of the input data Here the aim of the paper is to launch desktops and laptops of various configurations on the basis of age, Gender, Price and monthly income. This paper aims at how the concepts of data mining and regression analysis can be applied to achieve the response of the customer by analyzing the relationship among the various customer related attributes. © Springer-Verlag Berlin Heidelberg 2010.