A local-global LDA model for discovering geographical topics from social media

Abstract

Micro-blogging services can track users’ geo-locations when users check-in their places or use geo-tagging which implicitly reveals locations. This “geo tracking” can help to find topics triggered by certain events in certain regions. However, discovering such topics is very challenging because of the large amount of noisy messages (e.g. daily conversations). This paper proposes a method to model geographical topics, which can filter out irrelevant words by different weights in the local and global contexts. Our method is based on the Latent Dirichlet Allocation (LDA) model but each word is generated from either a local or a global topic distribution by its generation probabilities. We evaluated our model with data collected from Weibo, which is currently the most popular micro-blogging service for Chinese. The evaluation results demonstrate that our method outperforms other baseline methods in several metrics such as model perplexity, two kinds of entropies and KL-divergence of discovered topics.