The role of Public Relations Managers in Consumer PRODUCTS Companies in Great Britain, Ireland, France and Greece: A Comparison Study of Demographic Individual Characteristics and Job-Related Attitudes

Abstract

This comparative study investigated how public relations managers from four European countries viewed the importance of four basic roles that were found to describe their activities. Further, the cross-cultural differences of British, Irish, French and Greek public relations managers were compared on demographic individual characteristics, rank importance of their work-related attitudes.