Cultural sensitivities in communication: A southeast asian countries perspective

Abstract

Cultural sensitivity means being aware that cultural differences and similarities exist and have an effect on values, learning, and behaviour [1]. The twenty-first century belongs to the era of global communication. Widespread migration of people of various types of culture for various reasons is an issue of concern in communication. In order to successfully communicate with a wide variety of people in a migrating world, we need to be aware of cultural sensitivity in communication [2].