Use of Generative AIs in the Digital Communication and Marketing Sector in Spain

  • Martínez-Rolán X
  • Corbacho-Valencia J
  • Piñeiro-Otero T
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Abstract

… Perplexity: Perplexity is an Al-powered natural language processing tool that can be used for various purposes, such as language translation, sentiment analysis, and chatbot …

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Martínez-Rolán, X., Corbacho-Valencia, J. M., & Piñeiro-Otero, T. (2024). Use of Generative AIs in the Digital Communication and Marketing Sector in Spain (pp. 101–121). https://doi.org/10.1007/978-3-031-42060-3_5

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