Neoliberal nutrition factory: Elements to discuss new behavioral approaches

Abstract

The application of behavioral theories in several areas has aroused the interest in investigating how these theories are incorporated by the field of Food and Nutrition, problematizing its interdisciplinarity. This paper aims to contextualize Nutrition as a science and its development in a social context in which neoliberalism operates as a system for managing political, economic, and social life. The aim is to gather theoretical elements related to the notion of behavior extracted from the field of Psychology in order to contribute to the deepening of reflections on the emergence of techniques based on theories of behavior, such as Behavioral Nutrition, Mindful Eating and Intuitive Eating, in addition to presenting considerations on the limits related to the application of these approaches in the training and practice of health professionals.