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A Study of Fashion Brand Experience and Consumer Behavior

  • LEE J
Journal of Wellbeing Management and Applied Psychology (2020) 3(2) 13-20
DOI: 10.13106/jwmap.2020.vol3.no2.13
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Abstract

… Therefore, research to identify consumer behavior based on fashion brand experience is … For this reason, this study is primarily aimed at predicting consumer behavior by applying brand …

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APA

LEE, J. (2020). A Study of Fashion Brand Experience and Consumer Behavior. Journal of Wellbeing Management and Applied Psychology, 3(2), 13–20. https://doi.org/10.13106/jwmap.2020.vol3.no2.13

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