Skip to main content
Book Chapter

The physical customer experience

  • Shaw C
  • Ivens J
Palgrave Macmillan UK, (2002), 15-40
DOI: 10.1057/9780230554719_2
N/ACitations
Citations of this article
4Readers
Mendeley users who have this article in their library.
Get full text

Abstract

Congratulations on taking your first step to building great customer experiences. Why do 85 per cent of senior business leaders from our research 1 say that differentiating on the physical is no longer a sustainable business strategy? It has been for centuries, from...

Cite

CITATION STYLE

APA

Shaw, C., & Ivens, J. (2002). The physical customer experience. In Building Great Customer Experiences (pp. 15–40). Palgrave Macmillan UK. https://doi.org/10.1057/9780230554719_2

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free