The understanding of building trust model on smartphone application: Focusing on users’ motivation

Abstract

Smartphone application is expected to be influential because the number of the smartphone users is growing. Smartphone has the advantage of the wireless internet, interactivity, mobility and flexibility, furthermore facilitates the potential adoption of new mobile applications. Therefore, it is necessary to understand building trust on the mobile application use behavior. The purpose of this study is to find out what really drives the trust and satisfaction to use the smartphone applications, intrinsic or extrinsic motivation factors. The 231 sets of data collected from smartphone users, were tested against the model using PLS 2.0. The result of this study is that extrinsic motivation factors are more influential on the building trust than intrinsic motivation factors.