The Effect of Marketing Mix on Purchase Decisions: A Study at Chatime in Indonesia

  • Nurfalah F
  • . I
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Abstract

This research is essential to contribute to the minimarket with campus brands, which live and thrive in the campus environment to better understand the marketing mix factors that …

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Nurfalah, F., & . I. (2021). The Effect of Marketing Mix on Purchase Decisions: A Study at Chatime in Indonesia. The International Journal of Business & Management, 9(8). https://doi.org/10.24940/theijbm/2021/v9/i8/bm2108-053

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