Journal ArticleOPEN ACCESS

The Effect of Marketing Mix on Purchase Decisions: A Study at Chatime in Indonesia

  • Nurfalah F
  • . I
The International Journal of Business & Management (2021) 9(8)
DOI: 10.24940/theijbm/2021/v9/i8/bm2108-053
N/ACitations
Citations of this article
11Readers
Mendeley users who have this article in their library.

Abstract

This research is essential to contribute to the minimarket with campus brands, which live and thrive in the campus environment to better understand the marketing mix factors that …

Cite

CITATION STYLE

APA

Nurfalah, F., & . I. (2021). The Effect of Marketing Mix on Purchase Decisions: A Study at Chatime in Indonesia. The International Journal of Business & Management, 9(8). https://doi.org/10.24940/theijbm/2021/v9/i8/bm2108-053

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free