Privacy on mobile coupons booklets

Abstract

Electronic coupons booklets are the equivalent of paper-based coupons booklets, offered to customers as a great opportunity to obtain a better offer from merchants. In this book chapter, the authors describe the main coupons booklet scenarios and identify the basic and additional security requirements. They review the state-of-the-art of the coupons booklet solutions and discuss about the main challenges: security, privacy and efficiency. In order to solve all these challenges, they present a coupons booklet scheme for the mobile scenario. They analyze their proposal to prove it meets all security and privacy requirements, and provide some performance results to prove it is a viable solution.