Dual-Channel Supply Chain Pricing Decisions for Low-Carbon Consumers: A Review

Abstract

As environmental awareness grows, consumers' green and low-carbon preferences have become essential factors for market enterprises to consider in decision-making. This paper conducts a literature review of dual-channel supply chain pricing decisions under the influence of consumers' low-carbon preference. The analysis is carried out from two aspects: dual-channel supply chain types and consumers' low-carbon preference. By combining psychological games and analyzing relevant literature, this paper provides insights into the factors that affect consumers' low-carbon preference and explores the synergies among various factors, including government policies. Moreover, this paper suggests future research directions, such as conducting empirical research on relevant models, to support the diversified development of the dual-channel field.