Mining Business Databases

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Abstract

Ad hoc techniques - no longer adequate for sifting through vast collections of data - are giving way to data mining and knowledge discovery for turning corporate data into competitive business advantage.

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Brachman, R. J., Khabaza, T., Kloesgen, W., Piatetsky-Shapiro, G., & Simoudis, E. (1996). Mining Business Databases. Communications of the ACM, 39(11), 42–48. https://doi.org/10.1145/240455.240468

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