Skip to main content
Conference Proceedings

E-commerce case study of fast fashion industry

Advances in Intelligent Systems and Computing (2013) 180 AISC 261-270
DOI: 10.1007/978-3-642-31656-2_39
3Citations
Citations of this article
68Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The article researched into the fast fashion industry worldwide, specifically analyzing the success of Zara, H&M and Gap, followed by an overall analysis of B2C apparel online retailing in China. Then it demonstrates a case of a Chinese fast fashion online retailer, with relevant recommendations for its further prosperity proposed in the end. © 2013 Springer-Verlag.

Author supplied keywords

Cite

CITATION STYLE

APA

Wei, Z., & Zhou, L. (2013). E-commerce case study of fast fashion industry. In Advances in Intelligent Systems and Computing (Vol. 180 AISC, pp. 261–270). Springer Verlag. https://doi.org/10.1007/978-3-642-31656-2_39

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free