Investigating the use of Scent in a Medical Service Environment

0Citations
Citations of this article
15Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The purpose of this research is to investigate if introducing ambient scents to health care facilities will enhance patient experience. In order to broaden and develop the focus on previous research, this paper presents two separate but related studies. The first one investigates the impact of the fragrances on children in a public hospital through a qualitative study. The second study occurs in a dental office and is quantitative in nature. The dental service experience is often associated with fear and anxiety (Lehrner et al. (2000), while hospitalization is a stressful and painful experience for the child, the family, as well as for the hospital staff. Two different types of patients and situations are examined through these field studies.

Cite

CITATION STYLE

APA

Naja, M., Zaichkowsky, J. L., Dykstra, A., & Brée, J. (2015). Investigating the use of Scent in a Medical Service Environment. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 615–616). Springer Nature. https://doi.org/10.1007/978-3-319-10951-0_225

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free