Abstract
The focus of this book has been on why the ageing bodies, minds and senses of consumers will change the way they interact with the companies that market to them. This change in the relationship is not in doubt – the only questions are when and by how much. The effects of physiological …
Cite
CITATION STYLE
APA
Stroud, D., & Walker, K. (2013). Age-friendly employers and governments. In Marketing to the Ageing Consumer (pp. 202–220). Palgrave Macmillan UK. https://doi.org/10.1057/9780230378209_12
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free