Application of e-marketing in entrepreneurship learning for student with intellectual disability

Abstract

Entrepreneurship learning is a process that equips students in developing their soul, attitude, and carefulness in seeing opportunities and organizing the sustainability of a business. This study set out to investigate the effect of e-marketing towards the understanding of marketing in entrepreneurship learning of senior high school students with mild intellectual disability through e-marketing. Aquantitative approach with one group pretest-posttest design was used in this study. A total of 24 students with mild intellectual disability from three schools in Magelang and Temanggung Regency participated in this study. A purposive sampling was applied in selecting these senior high school students. The data in this study were collected through a test. Anon-parametric statistical analysis technique, i.e. Wilcoxon sign rank test, was used to analyze the data. Based on data analysis performed, the calculated Z value is-4.115 with Asymp.Sig (2-tailed) 0.000 at significant (á) 0.05 level. The results indicated that the students mean score after the treatment was significantly higher than their average score before the treatment. It is then concluded that the application of e-marketing has an effect in improving the understanding of marketing in entrepreneurship learning of senior high school students of with mild mental disability.