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Journal ArticleOPEN ACCESS

Brand and branding: Issues of theory and representation

  • Cherenkov V
  • et al.
Vestnik of Saint Petersburg University. Management (2019) 18(2) 145-174
DOI: 10.21638/11701/spbu08.2019.201
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Abstract

… branding — seems to be already well investigated. There are a lot of more or less sophisticated conceptual/explanatory and econometric models of brand/branding… of branding based on …

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Cherenkov, V. I., & Vereteno, A. A. (2019). Brand and branding: Issues of theory and representation. Vestnik of Saint Petersburg University. Management, 18(2), 145–174. https://doi.org/10.21638/11701/spbu08.2019.201

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