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Internationales Key Account Management

  • Zupancic D
  • Belz C
Gabler Verlag, (2004), 577-596
DOI: 10.1007/978-3-322-91260-2_22
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Abstract

SAMMELBAND - Handbuch Industriegütermarketing

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Zupancic, D., & Belz, C. (2004). Internationales Key Account Management. In Handbuch Industriegütermarketing (pp. 577–596). Gabler Verlag. https://doi.org/10.1007/978-3-322-91260-2_22

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