Service Quality on Internet Banking

0Citations
Citations of this article
8Readers
Mendeley users who have this article in their library.
Get full text

Abstract

This study was conducted to understand factors that would increase Internet banking usage. It was proposed that service quality, and convenience would increase satisfaction, which would then increases usage from organizational level. However from individual level, Internet self-efficacy and usage motives are the main factors necessary to increase usage.

Cite

CITATION STYLE

APA

Yurtkoru, E. S., Durmuş, B., & Ulusu, Y. (2015). Service Quality on Internet Banking. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 303–307). Springer Nature. https://doi.org/10.1007/978-3-319-11797-3_174

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free