Enhancing collaborative creativity: Towards a new user-centered design method, the dynamic persona method

Abstract

Regardless of the areas considered, designers need to develop products that are both innovative and user-friendly, and thus creative [5]. In order to favor their creative activities, the designers can use different methods, amongst which we propose a new kind of method of personas. The purpose of our study is to submit and test the ‘dynamic personas’ method we propose, by comparison with the use of the classical persona method (qualified here of ‘static’).