The Influential Factors the E-commerce on Customer Loyalty

Abstract

The paper highlighted the development situation of E-commerce in the current market environment and the factors that might affect customer loyalty. The data has been conducted in a new energy company that sells their products through a we-media platform named Tiktok in China. The innovation ability of network products, technologies, and services has been improved, and gradually emerged in the trend of development independently. As far as e-commerce is concerned, the value of one loyal consumer is much higher than that of ten ordinary customers and how could a company stand out from the other competition. Nowadays, the online markets offer the new energy business unique benefits and profits. In this situation, the paper discussed the factors that could be involved in and affect the consumer to choose different e-retailers and also how to avoid the dissatisfaction comments from the customer in order to reach more business and advances. The study concluded that the results of customer loyalty can determine the lowest point, as people's satisfaction below this lowest point, loyalty decreased significantly. The findings of this paper suggested that the e-customer service quality, product quality, and a competitive price had a positive relationship with customers choosing e-commerce.