Business Intelligence Application For Campaign Magagement In The Retail Sector

Abstract

Access to and retain information has become easier with the emergence of information technology. All of the processes of analyzing the data of the enterprises by using information technologies and making them more meaningful and useful are called business intelligence. It will be very useful for enterprises to benefit from business intelligence solutions in marketing, campaigning and decision-making processes. In this study, business intelligence concept and the required infrastructure for benefiting from business intelligence applications were examined. According to the investigation, a sample application for retail sector was developed as well as how the businesses will benefit from business intelligence applications and its contributions to the applied sectors were emphasized.