Mobile sharing platform operation model and system dynamic analysis: Uber and Taiwan taxi as examples

Abstract

It is inevitable that the appearance of sharing industry will impact the traditional industries. In Taiwan, Taiwan Taxi Company should have been significantly affected, but not necessarily, and now even reversed. This study found that the traditional taxi industry customers will not totally switch to new platform. The study deconstructed the relationships of two sides between Uber and Taiwan Taxi two platform services. And the following questions are explored, including (a) What are the factors that service demand side (passengers) choose Uber or Taiwan Taxi? (b) What are the factors that service provider (driver) choose Uber or Taiwan Taxi? What is the difference between the two platforms offering the service to the driver? (c) What are the reasons that Uber and Taiwan Taxi have been expanding in 2013–2017? Whether the new Uber business model can survive in the Taiwan taxi market.