Abstract
In this study we develop and validate an inventory for measuring persuadability to selected persuasive strategies. The development of the initial inventory was successful by means of internal consistency and item-scale correlation for the persuasive strategies rewards, competition, social comparison, trustworthiness and social learning. The inventory can be used to estimate susceptibility to persuasive strategies to personalize persuasive technology according to the users' personality based on self-reports. This can help system designers to make informed design decisions and to adapt persuasive technology. © 2013 Springer-Verlag Berlin Heidelberg.
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CITATION STYLE
Busch, M., Schrammel, J., & Tscheligi, M. (2013). Personalized persuasive technology - Development and validation of scales for measuring persuadability. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 7822 LNCS, pp. 33–38). https://doi.org/10.1007/978-3-642-37157-8_6
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