The analysis of "bRAND" image and performance tendencies in space design

Abstract

In the 21st century, people attach great importance to experience, image and emotion. The design of modern commercial space and industrial development leads to the quality of products and service that meet users' needs. It is reflected in the design of personalization, and a variety of meaningful visual orientation. As for space, it embodies in the complementary relationship. And with such features as the central we studied the spatial structure in brand store, to find out that the brand has its own popular features, and interior design tend to appear in brand image, retail and store. © 2012 Springer-Verlag GmbH Berlin Heidelberg.