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Playing with Zombie Problems: Exploring the Gender-Digital-Play Assemblage in Online Mental Health Campaigns

  • Swist T
  • Collin P
Springer International Publishing, (2019), 143-161
DOI: 10.1007/978-3-319-95300-7_7
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Abstract

… In contrast with the strategy of 'gamification' to enhance message delivery and nudge behaviour change through a linear relationship between the campaign and the 'outcome', Something Haunting You? inscribed a form of wayfaring …

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Swist, T., & Collin, P. (2019). Playing with Zombie Problems: Exploring the Gender-Digital-Play Assemblage in Online Mental Health Campaigns. In Digital Dilemmas (pp. 143–161). Springer International Publishing. https://doi.org/10.1007/978-3-319-95300-7_7

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