Research and application of service design thoughts in subway advertisement design

Abstract

This paper explores the design of subway space advertising forms from the perspective of service design. Firstly this paper analyzes the concept of service design. On this basis the necessity of applying the design method to design subway advertising forms are analyzed. Secondly, through the analysis of the subway space and population factors, find where and when we should use the method of service design to design subway space advertising forms, and the application of service design methods in the field is explored. At last, combined with the case of a specific subway advertisement design, summed up the innovation points and follow-up research direction. With the development of smart city and the arrival of service-oriented society, subway system, as a vehicle responsible for urban residents travel will further extend and develop in smart city construction and will be closely related to people’s daily life. Subway advertisement, as a significant part of subway, has a great influence on passengers’ travel experience. Most existing subway spaces adopt traditional advertisement as their media form, whose thoughts embodied in the design little meet passengers’ real demands. Therefore, the lack of originality leads to passengers’ less satisfaction. On the basis of the service-oriented thoughts and ideas, this paper explores new ways and thoughts for subway advertisement design and strives to tightly combine design and service together by breaking through traditional thoughts. Furthermore, this paper tries to create maximal benefits and the best solution based on limited resources.