A Business Model to Analyze the Tesla Based on SWOT Analysis and POCD

Abstract

Rivian, an American maker of electric pickups, went public on The Nasdaq on November 10, 2021, pricing at $78 and raising $12 billion. The IPO rose 29.14% on its first day, with a market value of more than $80 billion, making it the world's seventh largest automaker. A week later it overtook Volkswagen to become the world's third-largest carmaker, with a market capitalisation of $151.9 billion. For a car company that has not yet begun to deliver on a large scale, this is undoubtedly an exaggeration. Based on the listing experience of Rivian, this paper aims to expand and analyze how electric vehicles have become the general trend, and what advantages and disadvantages they have compared with traditional fuel vehicles. And Rivian, as the electric car company most likely to replicate Tesla's legendary experience, has an advantage over other companies, and what its future should be.