Consumer Perspectives on the Implementation of CHSE Certification (Clean, Health, Safety, Environment Sustainability) at Fast Food Restaurants in Palembang City

Abstract

CHSE stands for Clean, Health, Safety, and Environmental Sustainability, which is a certification policy by the Ministry of Tourism and Creative Economy, the Republic of Indonesia, implemented to restore public confidence in the tourism sector and the creative economy in Indonesia, as a catalyst for economic growth. during the covid-19 pandemic. The CHSE program is applied to the tourism industry sub-sectors, one of which is Restaurants. This research was conducted to identify the consumer's point of view on the implementation of CHSE in Fast Food Restaurants in Palembang. The research was conducted using survey techniques and analytical descriptive analysis carried out for thirty days in six fast-food restaurants in Palembang with a total sample of 402 respondents. The results showed that during the pandemic, 86 percent of respondents still frequented restaurants where 65 percent of them belonged to the generation Z category and 43.8 percent of respondents still dined at restaurants. As many as 73.6 percent of respondents still think that CHSE is the same as a health protocol and there is an increase in consumer confidence of 12.8 percent that the application of CHSE in restaurants has a lower chance of infection.