Cite
CITATION STYLE
APA
Spengel, A., Schnurrer, S., & Brandt, F. (2003). Alternative Stellhebel des Automobilmarkenmanagements. In Markenmanagement in der Automobilindustrie (pp. 173–194). Gabler Verlag. https://doi.org/10.1007/978-3-322-92081-2_8
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