Personalized Diet Web-Service: Business Modeling and Development

Abstract

It is stated that the FoodTech web-services market is actively developing, providing a wide variety of formats for fulfilling the client’s needs in individual diet planning. The aim of the work is an overview of the process of business modeling and designing a web service that provides personalized recommendations on an individual diet planning based on the results of the DNA test interpretation. Within the analysis of the adjacent markets, potential competitors were carried out, as well as the target audience of the web service was identified. A general model of the web service and the format for providing services have been obtained, key advantages in comparison with competitive services have been identified. The description of the minimum viable product (MVP) is presented in the form of a business model, a work plan, a list of necessary resources, and required technologies.