On Leadership and It’s Marketing

Abstract

Leadership is a kind of scarce resources and a determinable factor in an organization. Effective leadership is one of the key factors in its growth, change and regeneration whereas currently, leaders in some or- ganizations do not have the leadership in match with their development and leadership resource is out of proportion of the highly-developed economy which prevents organizations from developing. Leadership is a leader’s most significant peculiarity and his developing in leadership contributes most greatly to the organization. Effective leadership depends on leadership marketing as well as the cultivating and devel- oping. Based on marketing researches, this paper mainly studies individual leadership, group leadership and organizational leadership so as to lead to more researches and studies.