The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank. © Springer Physica-Verlag 2010.
CITATION STYLE
Pettinao, D. (2010). Information technology, marketing and organizational factor in corporate e-banking: A qualitative research. In Information Systems: People, Organizations, Institutions, and Technologies - ItAIS: The Italian Association for Information Systems (pp. 7–14). Physica-Verlag. https://doi.org/10.1007/978-3-7908-2148-2_2
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