Marketing Strategy Analysis and Evaluation for the Adidas

Abstract

Adidas dominated the sports market during their childhoods and one of the reasons might be the lack of performance of China’s local brands. How Adidas succeed in making positive progress while having cutthroat competition is a subject worthy of study. By applying the k-means model and a social experiment, this paper explores how products and marketing strategy affects the market shares by focusing on the marketing strategy, market share, product rating, and product price.