Strategic Retail Management

Abstract

Retailing is becoming consistently more important in economic terms. This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly developed countries, re? tailing is assuming more and more of a leadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans? formation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China and India, fundamental changes in retail? ing structures become apparent and may lead to comparable developments. In view of internationalisation, a further profound change can be noticed. Retailing companies that were formerly characterised by a local or national orientation are increasingly developing into global players with worldwide operations