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Online grocery shopping: Determinants of online impulse buying behavior

  • Fassnacht M
  • Wriedt S
Gabler, (2011), 269-283
DOI: 10.1007/978-3-8349-6872-2_14
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Abstract

During the last years, sales in the online grocery business have increased steadily but on a rather small scale. Considering the total American market for grocery sales, online sales make up only 1 to 2 per cent (Jopson/Rappeport 2011 [12]). Big players like the...

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Fassnacht, M., & Wriedt, S. (2011). Online grocery shopping: Determinants of online impulse buying behavior. In Das Internet der Zukunft (pp. 269–283). Gabler. https://doi.org/10.1007/978-3-8349-6872-2_14

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