Keyword strategy and research rank among the top factors that influence your SEO strategies. Keywords indicate the line of business your web site caters to. They help you gain traffic from users looking to buy something or search informative articles on your site.
CITATION STYLE
Shenoy, A., & Prabhu, A. (2016). Keyword Research and Strategy. In Introducing SEO (pp. 73–84). Apress. https://doi.org/10.1007/978-1-4842-1854-9_7
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