Zooming in and out of Apple Inc.: An Organizational Behavior Analysis of Individual and Team Levels

Abstract

Apple Inc. is widely recognized as a prominent global corporation. This study undertakes a comprehensive investigation of Apple Inc., including the leadership of CEO Tim Cook, the internal dynamics of the design team, and many organizational and external influences. By employing analytical frameworks such as Industry Analysis and PESTEL, this study examines the competitive advantage of Apple Inc. and identifies potential areas for enhancement. The findings indicate that Apple's dedication to innovation and ethical conduct has resulted in the establishment of a robust brand and a devoted consumer following. However, in order to remain competitive in a rapidly evolving technological environment, Apple Inc. must persistently adjust its strategies. Additionally, it is imperative for Apple to acknowledge and rectify concerns regarding labor and environmental practices that have been raised by critics. The objective of this study is to provide a comprehensive comprehension of the factors that establish Apple Inc. as a prominent player in the worldwide market.